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Fractional AI Automation Officer · Australia

Your Fractional AI
Automation Officer
without the full-time hire.

I embed into your business, audit how work actually gets done, then build the AI automations that take the repetitive admin off your team. The strategy and hands-on build of a Chief Automation Officer - on a flexible retainer or per project, for a fraction of the cost.

AB
AG
CH
★★★★★

Trusted by businesses across Australia and the US

Part-time. Fully embedded.

One automation owner for your business

What the role covers

Full audit of every process
Prioritised automation roadmap
Hands-on build & deployment
Team training & documentation
Ongoing monitoring & new builds

An executive-level automation function, without an executive salary.

You know automation would help.
Nobody owns it.

Most growing businesses have a long list of things that should be automated - but no one whose job it is to find them, build them, and keep them running. A full-time automation hire is expensive and hard to justify. So the manual work stays. A Fractional AI Automation Officer is that owner, without the full-time cost.

20-40%

of team time spent on automatable admin

1

owner accountable for automation

0

upfront payment - pay when satisfied

The Role

What a Fractional AI
Automation Officer does.

Everything a full-time automation executive would own - the strategy, the build, and keeping it all running - sized to what your business actually needs.

Audit every process

I map how work moves through your business - the tools, the handoffs, and the repetitive tasks quietly eating hours. Nothing gets automated until we know where the time actually goes.

Build the roadmap

Every opportunity ranked by time saved versus effort to build, so we start with the highest-ROI automations first - not whatever is loudest. You always know what is next and why.

Design & build automations

Hands-on build into the tools you already use - onboarding, document generation, data sync, application forms, CRM follow-ups, and AI assistants. Tested against your real workflows.

Apply AI where it pays off

Claude and other AI used where it genuinely adds value - triaging messages, summarising, classifying and drafting - never bolted on for its own sake. Practical AI, measurable results.

Train & document

Your team gets clear handover documentation and knows how every system works. You own what we build - no black boxes and no lock-in to me to keep it running.

Monitor & keep building

On an ongoing basis I keep your automations healthy, adapt them as you grow, and work through the rest of the roadmap - so automation keeps compounding instead of stalling.

Engagement

Two ways to
work together.

Most engagements start with an audit. From there you choose what fits - an ongoing fractional role, or scoped projects as you need them. No upfront obligations either way.

Most popular

Fractional retainer

I act as your embedded automation officer on a set monthly basis - working the roadmap, building new automations, and keeping everything running. The cost of a part-time contractor, not a full-time executive.

Ongoing audit, build and maintenance
A predictable monthly investment
Automation that compounds over time
Lower commitment

Audit + project

Start with a one-off automation audit and roadmap, then commission scoped build projects when you are ready. A clear, low-risk way to see the value before committing to anything ongoing.

Standalone audit you keep either way
Fixed quote per project, no surprises
Move to a retainer whenever it suits

Every engagement is backed by a 60-day money-back guarantee and no upfront payment.

Raghave Gupta, Fractional AI Automation Officer and founder of SideKick Studio

Your automation officer

Raghave Gupta

Connect on LinkedIn
About

One person who owns
automation end to end.

I'm Raghave, founder of SideKick Studio. Over the past 5 years I've worked across web development, digital marketing and AI, helping hundreds of businesses improve how they operate - and the through-line has always been the same: removing the manual, repetitive work that holds good teams back.

As your Fractional AI Automation Officer, you get a single accountable owner for automation. I come in, learn your business, find the highest-impact opportunities, and build the systems myself - then keep improving them. No big consulting team, no jargon, no projects that never ship. Just real automations that save real hours, delivered fast.

5+ yrs

in automation, AI & digital

100s

of businesses helped

2-3 wks

to first live automation

✦ Salesforce    ✦ HubSpot    ✦ Xero    ✦ MYOB    ✦ Microsoft 365    ✦ Cliniko    ✦ DocuSign    ✦ Airtable    ✦ Xplan    ✦ Make    ✦ n8n    ✦ Google Workspace    ✦ Salesforce    ✦ HubSpot    ✦ Xero    ✦ MYOB    ✦ Microsoft 365    ✦ Cliniko    ✦ DocuSign    ✦ Airtable    ✦ Xplan    ✦ Make    ✦ n8n    ✦ Google Workspace   

What clients say.

Get the same results →
C

Corey Milan

Atlas Scaffolding

★★★★★

"I recently started working with SideKick Studio to setup workflow automations for my scaffolding company. Raghave is great to deal with, very knowledgeable and set up everything exactly as I was able to picture it working."

8 hours → 30 min

admin per week

A

Adriana Grant

Newhaven Group

★★★★★

"We love working with Raghave. He is incredibly responsive, works at speed, and always gets the job done. His solutions are efficient, reliable, and have made a real difference to our workflows. Would highly recommend to anyone looking for reliable automation solutions."

60 min → 40 sec

per application form

FAQ

Questions about the
fractional officer model.

What is a Fractional AI Automation Officer?
A Fractional AI Automation Officer is a part-time automation leader who embeds into your business to do what a full-time Chief Automation Officer would - audit how work actually gets done, build a prioritised roadmap of what to automate, then design, deploy and maintain the AI automations that remove repetitive manual work. You get senior automation strategy and hands-on build, without the cost of a full-time executive hire.
How is this different from a one-off automation project?
A one-off project fixes a single process. A Fractional AI Automation Officer takes ongoing ownership of automation across your whole business - continually finding new opportunities, building and maintaining systems, and making sure your tools keep working together as you grow. You can still start with a single project; many clients move to an ongoing retainer once they see the results.
What happens during the automation audit?
I map how work moves through your business - the tools you use, the repetitive tasks eating your team's time, and where data is being re-keyed between systems. You get a prioritised roadmap ranking each opportunity by time saved and effort to build, so the first automations are the highest-ROI ones. The audit stands on its own, and there is no obligation to continue.
Do you work on a retainer or per project?
Both. Most engagements start with an audit, then you choose - an ongoing monthly retainer where I act as your embedded automation officer and keep building, or scoped one-off projects you commission as needed. There are no upfront obligations and a 60-day money-back guarantee either way.
Which businesses is this best for?
Small and medium businesses that have outgrown manual processes but are not ready to hire a full-time automation or operations executive - financial planning firms, healthcare and allied health practices, construction and trades, professional services and agencies. If your team spends hours on repetitive admin, a fractional officer pays for itself quickly.
What tools and platforms do you work with?
I work with the platforms you already run - CRMs like Salesforce and HubSpot, accounting tools like Xero and MYOB, Microsoft 365 and Google Workspace, Airtable, Cliniko, DocuSign and industry tools like Xplan. I connect them with automation platforms such as Make and n8n, plus AI from Anthropic Claude where it adds value.
Case Studies

Real automations,
real time saved.

View all case studies →