Beyond Blessed Aviary runs high-energy live bird auctions. We replaced paper tracking and post-event data entry with a plain-language Telegram bot that updates their CRM the moment anything happens on the floor.
Client
Beyond Blessed Aviary
Industry
Rare Bird Auction House
Tools Used
0
Post-event data entry
required
Real-time
CRM updates from
the auction floor
6
Actions via plain-language
text messages
The Problem
During auction events, the Beyond Blessed Aviary team was tracking everything on paper: sales, reservations, new customers, payments, bird details. Then manually going back to update their CRM after the fact.
The result was a constant lag between what was happening on the floor and what was in the system - along with the risk of errors, missed entries, and time lost to post-event admin every single week.
The Solution
We built a Telegram-based automation that lets the team send plain-language messages in real time during auction events. OpenAI interprets the intent of each message and instantly routes the update to the correct action in Airtable.
No forms to fill, no system to log into, no admin after the event. They just describe what happened - the way they would tell a colleague - and the CRM is updated instantly.
Supported actions
How It Works
Team member sends a message in Telegram
Plain language describing what just happened: a sale, a reservation, a new customer, a payment, or a bird lookup. No special format required.
OpenAI parses the message
The AI identifies the intent and extracts the relevant data - bird name, customer, price, action type - regardless of how the message is worded.
Make.com routes to the correct workflow branch
Based on the detected intent, the automation fires the right sequence - sale, reservation, payment, lookup, or customer record update.
Airtable is updated instantly
Records are created, upserted, or searched in real time. A confirmation message fires back to Telegram so the team knows it landed correctly.
Under the Hood
Each branch handles a different auction action. The Telegram trigger feeds into OpenAI, which routes to the correct path - sale, reservation, payment, inventory, or customer update.
Make.com scenario - Telegram trigger, OpenAI intent parser, and per-action Airtable branches
The Results
Before
Paper tracking
during live auction events
Manual CRM updates
after every event, hours later
Missed entries
and data errors from transcription
Post-event admin
eating into time after every auction
After
Real-time Telegram messages
sent from the floor as it happens
Instant automated updates
CRM updated the moment it's sent
AI-parsed, structured data
consistent and accurate every time
Zero post-event admin
everything is already in the system
The Impact
"Hands down the absolute best experience. I had no idea such an amazing and quality system could be built and tailored to my custom needs so quickly. The most informative help I've received on this app. This system has streamlined and automated my business needs. I am incredibly satisfied and would hire again and will be for other businesses. Thank you Raghave so so much. Simply amazing."
Beyond Blessed Aviary
Rare Bird Auction House
